Photographer’s Toolkit - Workshops

Photographer’s Toolkit - Workshops

July 31, 2008 Ventana Photography Studio San Diego, CA  The great icon of American photography, Ansel Adams, famously commented, “The negative is the score, the print is the performance!” Today, those words are more true than ever. Even though the raw file has replaced the negative, the print is still the ultimate expression of the artist’s vision. Not only that, it is in the sale of fine art prints that a studio can find worthwhile profit.
Technical Mastery In this seminar we’ll dig into the technical details of fine art digital printmaking. We’ll start with a raw file and take you through the process of crafting the basic file into a work of art. We’ll discuss the how to perform raw conversions, what photoshop techniques to use, color management, when and how to use photoshop filters and overlays, and soft proofing.
We’ll work with a state of the art 44” Epson 9800 printer to create our prints. We’ll address issues such as paper selection, contrast, print density and how they affect the final results.
Sell Your Prints Next, we’ll teach you how to translate your art into profitable sales. Prints don’t just sell themselves - we’ll teach you the process for creating demand for your work after the job is shot and the lion’s share of the work is done.
Learn from the Ventana Staff You’ll see first hand how the Ventana studio works - from the Viewing room to the Production room - and learn directly from the Ventana sales staff. You’ll hear the secrets of selling wall prints to normal everyday folk as well as how to work with luxury clients.
Whether it’s from engagement shoots, family shoots, baby shoots or weddings, fine art print sales are an excellent method for generating additional sales from your existing clientele. With this seminar, you’ll have the knowledge to make that happen. This seminar will pay for itself with your first sales session.
Attendance is limited to 12 individuals.
Workshop Fee  $400
About Your Instructor  John Mireles will be teaching this seminar with his staff. You’ll also hear from kid’s photography specialist Ashley Newton and Sales/Marketing Manager Lauren Ackerman.
Who Should Attend  This workshop is perfect for portrait and/or wedding photographers of all experience levels. A basic understanding of Photoshop is recommended.
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The Art of the Print